At the turn of the 80 s into reebok crossfit trainers the 90 s, sneakers were defined not as a dominance of just one brand, but a free-for-all for a wide variety of labels doing their best to put out the best and most advanced sneakers at the time. It was that era through brought along one of the most celebrated and game-changing advancements in footwear technology we re talking about Reebok s introduction of Pump in 1989. Pump was a collaborative effort between Reebok s Paul Litchfield and the industrial design firm Design Continuum, with the basis of pumping Air via an internal inflation mechanism that provided better stability and fit at the lower tongue and ankle collar of the shoe. Despite its unprecedented MSRP, Reebok Pump was insanely successful in sport, on street, and in pop-culture, and incited a three-way battle among Reebok, Nike, and LA Gear the latter two developing their own pump module-based footwear design.

Japan s never been off the Pump Fury silo as it s been one of the more celebrated runner models in the Asia-Pacific region, and with Reebok pushing the streamlined Pump Fury HLS revamp, expect the fury over Fury to be hotter than ever. We previewed the Silver/White Pump Fury HLS in late May reebok crossfit shoes when we got a look at them on the feet of Japanese rapper Verbal, but here are new detailed angles of the Verbal x Reebok Pump Fury HLS, completed in conjunction with Japanese design house Ambush; the upper pump bladder features the ice-cold matte Silver with a crisp snow white acting as the base layer for this tech-friendly design. More of the Verbal x Ambush x Pump Fury HLS just white reebok below, so take a look and we ll update you with any more developments on this sick collaboration. via eyescream

For most of your mainstream sports you shouldn t have too much trouble finding a tribute sneaker in line with your team of choice, with the market accommodating for much more than just your standard NBA squads these days. With that being said, the NHL has sort of gotten the short end of the (hockey) stick in that regard, that is until the 24 pair pack of the Reebok ZigLite Run shown here. Each colorway comes styled after a specific NHL team, with a special back badge on each to drive the inspiration home. Stay with us after the jump to get a good look at a handful of the Zig runners included in this pack and hit up Reebok black reebok to cop yours.

Reebok has cornered the fast-rising CrossFit training sector with several ad campaigns and performance footwear/apparel geared toward the sport, but this October, Reebok s bringing in some outdoor flavor to its popular CrossFit Nano 2.0 model. Utilizing a pixelated digi-camouflage print on the rear quarter of the shoe with a reinforced toe-cap with mesh ventilation, the CrossFit 2.0 Nano appears intended for outdoor training as much as it is for throwing tires and bags of sand around. October 1st is the scheduled release, so check out the beauty angles of this surprisingly stylish Gyakusou-esque Reebok runners below and let us know what you think.

Sneaker ads have evolved to the point where they either seamlessly blend into your web surfing experience, or absolutely captivate you to the point where DVRs seem unnecessary. But back when the printed word was at its peak, full-page ads in magazines used to be one of the most popular ways to tease a new release. Here s a look at an interesting collaboration of sorts from 2001, when mag ad geniuses Absolut got in on the sneakerhead craze before the Nike SB craze helped to usher in the current wave. Absolut Obsession has the familiar Swedish vodka bottle shape in play as per the usual, but what s so remarkable about this particular iteration is both that it s crafted entirely in kicks, and that so many of them represent old school Reebok heat. Have a look at the full ad below, let us know which pairs you ve owned and if you remember seeing this Serge Paulet photo in its first run. You can also check out a Nike collector s re-creation of the classic ad after the jump as well.

Would you wear these Pumps on a plane? Would you wear them in a recording studio? That seemed to be the question posed in these recent show off shots from reebok outlet uk Reebok Creative Director Swizz Beatz, who understandably has a particular affinity for the pair thanks to the very New York City colorway. The Knicks is the most obvious connection since they re basketball sneakers and all but let s not forget that you can bring the orange and blue with you out to Citi Field in Queens and still fit in. Click through to check out the Reebok Pump Twilight Zone NYC pair and let us know if you re planning to pick up this Gotham styled release. As always, keep it locked on Sneaker News for release info.