ÿþIn Montreal Olympics games held in 1976, 82 percent adidas shoes winners in track and field game wearing Adidas sports shoes.The best is the superiority for Adidas. New materials and technology is adopted trying to make more durable and lighter shoes. Kangaroo skin is utilized to back up the sides of shoes. The four-nailed shoes and competition shoes have nylon soles and replaceable spikes. Being high in quality, innovative and varies in shoes style, Adidas dominated the international competition in this industry in the 1970s.

Healthy sports boomed in the 1970s which surprised Adidas. At that moment, a million of people before who hated to do sports then were adidas nmd interested in the physical exercise. The most popular healthy sports then in the subdivided market was running. It is estimated that 25 million to 30 million Americans joined in line of jogging in 1980 and10 adidas australia million people wore running shoes for leisure purpose. Even though, for protecting its leading position in the competition market, Adidas did not go into jogging market then quickly and largely.

It attracts different athletes and gives the best travelling shoes producer impression for consumers.During the peak of jogging in the early 1980s when Adidas was the laggard in the market. Its competitors design more innovative and variety of goods also expand adidas ultra boost to other sports markets successfully. Nike's products have dominated the basketball and the youth market, meanwhile, its sports shoes have went into a fashion era. Adidas' market share dropped to 4 percent in the 1990s.

Ernst Dittrich who was the head of the town archives in Herzogenaurach of northern Bavaria claimed that their relationship was like a marriage which turned to be worse and worse.It was said the problems appeared when Adi and his family were trying to avoid an Allied air raid.There were many versions about the reasons of deterioration of the relationship between the two brothers but the most possible one is that hatred was formed deeply during adidas originals the late war years when Rudi turned to be an US prisoner of war.

Spiked running shoes were designed by aid. And to take part in the 1936 Olympics in Berlin, Jesse Owens made Adi's creation as his choice. However, in the period of the Second World War, there aroused some relationship problems between the two brothers. According to words of Ernst Dittrich, the head of the town archives in Herzogenaurach, northern Bavaria, the brotherhood between the two, like a marriage, became rather terrible.It was said the problems appeared when Adi and his family were trying to avoid an Allied air raid.