ÿþIt was said Adidas Alerts the problems appeared when Adi and his family were trying to avoid an Allied air raid. There were many versions about the reasons of deterioration of the relationship between the two brothers but the most possible one is that hatred was formed deeply during the late war years when Rudi turned to be an US prisoner of war. Adi had become the leader in the factory when Rudi came back but the former would not like to share the power with the latter. Then great rage occurred to Rudi. Thus he established his own factory on the other side of the river, namely, Puma. As to Adi's factory, its name was Adidas. Then an intense competition began its way between the two factices in order to take up the world market of football sports shoes.

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China is expected to be the biggest market of Adidas Group. The German sports products manufacturer, Adidas has gained great confidence from Chinese market, which may turn out to be its global largest market instead of America in the future. Adidas issued the fourth quarter's achievement report yesterday, and Adidas total sales has been risen from the corresponding term of last year's 2. 93 billion Euros to 3. 26 billion Euros, with the growth rate of 11%. Net profits has been increase from the same period of last year's 7 million Euros to 18 million Euros. The increase to a great extent, benefited from China, Russia and North America's favorable performances. Heller claims that until 2015, Adidas Company's 50% sales growth will come from the above-mentioned markets and Chinese market's sales performance will be particularly important.

Last year, Adidas opened 1175 new branch stores in China, and currently 6700 sales outlets exist. The company's annual turnover in Chinese market has already exceeded 1 billion Euros. Adidas will keep on enlarging Adidas Black Friday investment, expanding e-sales platform and extending storage logistics market in China. It has been anticipated that in the year of 2012, there will be double-digit growth in Chinese market sales. Being benefited from wholesale, retail and other businesses' double-digit increase, Adidas group's marketing income in the year of 2011 was added 13% than what they had anticipated, which achieved 13. 3 billion Euros, rising to a historical new high. In November last year, Adidas had expected that being facilitated from Euro Final and London Olympic Games, the company's earnings per share would be increased 10% to 15% in 2012.