In 1964, Nike company was established by the informal nike cortez ultra agreement between Bill Bowerman who was a track coach from University of Oregon and Phil Knight who was a middle-distance runner. These Normal 7.8 Å false false falseWe will show you a core tip that at present on the one hand, the Olympic Games is the strength competition between different countries' athletes, and on the other hand, it turns out to be the intangible battlefield for each big sporting goods manufacturers to showcase its science and technology equipment. On the eve of the opening of the London Olympics, Nike Company also announced to the outside world of Turbo Speed Sport Package that is customized for the U.S. team.

We are bone to think of the classic Air Jordan IV when we take a look at this shoes style. In Sneaker Bistro now, you can buy this shoes style. If you like, you can pay close attention to it. Normal 7.8 Å false false falseThe former Nike air cushion was formed in a resilient synthetic rubber layer which formed by pouring the air gas into a resilient nike lunarglide 5 synthetic rubber under a high pressure. Air-Sole was belong to the "modest' kind, because its modest performance in cushioning ability, stability performance and reaction speed performance. And this technology is widely used in a variety of sports shoes even today.Visible Air-Sole: This kind of air cushion was made the Air-Sole into a visible type, such as the heel portion of the AIR nike air pegasus 89 JORDAN 3 was used this visible Air-Sole.

The only 4-8mm thickness air cushion-Zoom Air was an air cushion by using a three-dimensional fabric to keep its flat shape, and not it would turn to a ball shape, with the air pressure of 20PSI. The damping effect with an excellent sense of site sensitive rebound effect and excellent acceleration, Zoom Air was widely used in extensive outside basketball shoes (such as FLIGHT series, the AJ series), and speed of running shoes (such as Air zoom Miler). The external Zoom Air cushion was not perfect in its damping ability, its capacity was also increased.Turnes Air cushion was a hemisphere-shape cushioning system which can provide a maximum force protection, stable and comfort foot feeling,

the most eye-catching nike lunaracer place was that its variable hemisphere-shape shoe body can changing the air pressure according to its demand. TN Air contained the PBAX thermoplastic material which can provide a fast reflection, rubbing, and lightweight, flexible and suitable feet feeling for the appropriate thickness characteristics, its hemispheric body pressure was 20PSI and the cushion pressure was 5PSI.The Total Air cushion can be seen as the enlarged version of the Max Air, with its forefoot grow to 1.5 cm. Total Air Foamposite Max, namely "Steel", was the most typical example of Total Air Cushion.SHOX: The special highly elastic foam materials (advanced PU materials) damping elastic column and double TPU trays jointed the Mid-sole mechanical damping technology.

For Nike, the accident retire of the signed image spokesperson Liu Xiang has negative effect on their brand communication. However, this ingenious micro blog article made the trademark marketing has magical effect from attunements decayed.In fact, this is not the first time Nike official micro blogging heat transfering. After rings competition, Nike released "no absolutely fair, but absolutely great "micro blogging and it is forwarded 20,000 times within 25 minutes. The blog said greatness is to let the world record to catch up with you after the men's 1500 meters free swim, and after the final game of badminton singles it launched that greatness is in each end of the court. Living out your greatness series micro blogging is soon concerned by users.

But Nike considers the worldwide economy is yet enveloped in the shadow of the short of Europe, now taking blood shopping strategy with Adidas in Olympic auspices is possibly to be the loss larger than the nike internationalist women gain. The missed strategy of Adidas in Beijing Olympics also gives warning to Nike -- spending huge sums of money to sponsor major sports events may not be the best marketing. Normal 7.8 Å false false falseNew Nike Free brings you a new experience. In 2012, Nike Company produces new running shoes of Nike Free Run+3, Nike Free 4.0 and Nike Free 3.0 V4. The release of these shoes is held in an art garden of Sanlitun in Beijing. The technique of Nike Free can restore the natural motion of our feet and imitate the practice of bared feet.