Nowadays, the market demands for the brand is getting higher and higher. The brand is the symbol that the company's products and services are different from the competitors. It is the most effective weapon to open the market. The excellent brand can make its products stand out. The development of green cutting disc
must be implemented. Brand strategy can only be a place in the cutting chip industry.
In the planned economy period, China's cutting film enterprises are in short supply due to the shortage of commodities. Enterprises or businesses are not paying much attention to the brand building work of their own products. Consumers are not very concerned about the brand, resulting in the current foreign technology and brand. The embarrassing situation of dependence and blind obedience. As China moves from the planned economy era to the market economy, consumers' choice of commodities is rapidly increasing, and competition in the domestic market is becoming fierce. To have a foothold in such an environment, China's cutting film enterprises must implement brand strategy. Focus on the construction of the brand, making the brand the key to business success.