And these shoes were featured by the Waffle sole. After that, Nike Au types of shoes in this series were designed and the waffle outsole was endowed to most of those shoes. Among these new members, certain ones can be said to be the most famous ones, say, the Waffle Racer, Air Force One and Nike Air max 24-7.Besides the great reputation of Nike shoes, then Nike acquires more fame from other areas. That is, in hope of offering equipments for athletes from the head to the toe, Nike Company releases kinds of apparel collections for tennis and basketball, and for the former, Nike invites John McEnroe to endorse the products, and for the latter, Michael Jordan. In this way, then these apparel collections for these two sports become very popular.

In 1998, Nike introduced its logo, "Just Do It". Till today, this logo can still be considered as the most famous and successful one. In the year of 1990; the first Nike Town store was opened in Portland, Ore. in 1996, the most famous golfing star, Tiger Woods Cheap Nike Shoes Australia was signed by Nike Company. During the first world cup, Adidas shoes were chosen. Then, in order to expand its business in football field, Nike Company introduced its first football shoes. Nike Company has made constant innovations from its first general shoes to the present Nike Mercurial Vapor made by high technology.

In the year of 1990; the first Nike Nike Australia Outlet Store Town store was opened in Portland, Ore. Nike Company cooperated with the golfing superstar Tiger Woods in 1996. During the first world cup, Adidas shoes were chosen. Then, in order to expand its business in football field, Nike Company introduced its first football shoes. From the first common shoes to the Nike Mercurial Vapor with new technology inside, Nike Company has made frequent changes in its products.Nike ambuscade marketing strategy lets Adidas that invested 100 million pound to become the London Olympic sponsors feel awkward. Making reaction to unexpected movement course during five to ten minutes is a hard action in micro blog marketing moves.

After rings competition, Nike released "no absolutely fair, but absolutely great "micro blogging Nike Australia and it is forwarded 20,000 times within 25 minutes. Men's 1500 meters freestyle swimming later the message shows that great is to make the world record after you, and the badminton men's singles final later it published great in the stadium on both sides. Living out your greatness series micro blogging is soon concerned by users. The audiences have used to see the wonderful events, and meanwhile they look forward to Nike saying something about the events.Nike activity on micro blogging has earned a lot of

attention, and ambush marketing gained remarkable results. What is called ambuscade marketing is that it is not formal sponsors, and it through all kinds of marketing means let its own trademark connect with game activities. Because ambush marketing sponsorship fee has not been paid, London Organization Committee of Olympic Games has managed to avoid the occurrence of ambush marketing.According to the regulation, Nike could not add the Olympic character and rings identifying in advertising immediately, however this does not imply that Nike will drop this chance to market once in 4 years. Nike, however, thought that the global economy is still shrouded in the haze under the debt crisis, at this time competing with Adidas as Olympic sponsorship is likely to be wasted.

Any stick appearances were not likely to have the absolute consistency. Stay tuned for NIKE GOLF, for you will be invited to enjoy the new extreme pleasant feeling of VR_S.Nike has made a commercial, completely different with before! Through this new-born TV-commercial, the limitless power Nike Sale Australia in the sports is interpreted. Once again, Nike put its well-known advertising slogan Just Do It. Every athlete, a nobody, even a top one in the world, he or she tries the best in the game, and attempt to create the best achievements. They expect to change themselves with relentless exercise full of sweat. Here, there is at least one face that you are familiar with, one movement that you feel empathy, and one process that makes you surge the emotion, and one ending that causes you to be full of tears, anyway, you can always see your shadow.